Social Media Marketing · Content Creation · Brand Strategy
I help wellness, lifestyle, and beauty brands grow through content that feels real, not produced.
I'm Beria, an Amsterdam-based social media marketer, influencer and UGC creator who helps brands tell their stories through authentic content. I hold an MSc in Digital Marketing from the University of Amsterdam and have a background in lifestyle photography and digital marketing — I specialize in creating relatable, high quality content that feels natural and drives results. I've been creating content for 4+ years, collaborating with 60+ brands, and currently work with 4+ brands on a monthly basis.
I produce engaging short form videos, lifestyle product photography, and storytelling content designed to increase brand trust and conversions. My style blends creativity with strategy, ensuring every piece of content aligns with your brand voice and goals.
When working with me, expect tailored strategies, quick turnaround, and content that resonates with your target audience. My focus is on building genuine connections between your brand and your customers.
I work with founder-led brands in wellness, lifestyle, travel, and beauty; businesses built on real relationships, not corporate messaging. Most are small-to-medium, without an in-house marketing team. Whether it's a boutique studio in Amsterdam or a growing brand overseas, I work with people who care deeply about their story.
Great brands don't always have the time, team, or tools to show up consistently online, and generic content doesn't build trust. I step in as your dedicated creative partner: planning, shooting, and managing content so your brand shows up authentically and consistently. The result isn't just more posts — it's a community that actually engages, follows, connects, and converts.
My work bridges borders. I've partnered with Dutch businesses to grow their local community, and with international brands in the US and Turkey to bring their story to new audiences, generating reach, engagement, and revenue that crosses into the Netherlands through the work I do here. Every project I take on brings new clients, new markets, and new value into the business I've built in the Netherlands.
Full account management across Instagram, TikTok, and YouTube Shorts, including content calendars, posting strategy, community engagement, and analytics-driven adjustments. I've grown accounts from scratch to over 1 million views in 90 days and built engaged communities of 30,000+ followers.
Short form video, lifestyle photography, UGC, and storytelling content built to match your brand voice. From studio events to product features to founder-led storytelling, I create content that feels native to the platform, not like an ad.
Content pillars, campaign planning, brand partnerships, and positioning built around what actually works for your audience. I test formats, track what resonates, and adjust strategy based on real data, not guesswork.
For brands that already have content but need more structure and consistency.
Starting from €600/month
Content creation is quoted separately.
Most popular
For brands that want a more active and varied social media presence.
Starting from €900/month
Content creation is quoted separately.
For brands looking for a more involved, long-term social media partner.
€1,300–2,000/month
Content creation is quoted separately.
*Every brand is different, so packages can be tailored to your goals, content needs and preferred platforms.
I don't believe in creating content simply to fill a feed.
Before planning anything, I look at the brand's goals, audience and identity. From there, I build a strategy that connects the bigger picture with the content being shared each week.
The goal is to create a social presence that feels recognisable, consistent and genuinely connected to the audience, while still supporting the wider goals of the business.
Because I also work as a content creator, I understand both sides: what a brand needs strategically and what makes content feel natural on the platform.
Travel & Community Brand · Netherlands
Dream Life Getaway needed a strategic social media partner to build a consistent online presence, grow its community, and support trip bookings across Instagram, TikTok and YouTube Shorts.
| Views | 1,032,382 |
|---|---|
| Accounts reached | 284,436 |
| New followers | +4,585 |
| Interactions | 28,460 |
| Total followers | 30,473 |
The audience grew into a highly engaged, largely international community (92.7% women, primarily aged 25–34, spanning the UK, US, Canada, Germany, and Spain), with top performing content centered on community building and real trip experiences — including one video alone driving 171 new followers.
Pilates and Wellness Studio · Amsterdam
The Confidence Concept was looking for an ongoing marketing partner capable of managing everything from strategy and content production to partnerships and event coverage while preserving the studio's community-driven identity.
| Views | 312,540 |
|---|---|
| Accounts reached | 48,190 |
| New followers | +232 |
| Interactions | 5,295 |
| Total followers | 4,905 |
The studio built a highly engaged local community, with 90.7% women aged primarily 25–44, and over half of the audience based in the Netherlands. Event recaps, founder-led storytelling and lifestyle-focused content consistently delivered the strongest engagement.
Guided Journals and Stationery Brand · Los Angeles, United States
Kunitsa Co., a Los Angeles-based guided journals and stationery brand, required ongoing lifestyle content to support its wider digital marketing efforts across multiple channels beyond organic social media.
My role with Kunitsa Co. currently focuses on content creation, while the brand's in-house team manages distribution and channel strategy. This partnership demonstrates my ability to create versatile, high-performing content across multiple marketing channels and collaborate successfully with international e-commerce brands. As our collaboration has grown, we are currently in discussions to expand our partnership to include my Starter Social Media Management package, an exciting next step that reflects the trust we've built through our ongoing work together.
Haircare and Skincare Brand · Turkey
Matsu, a Turkish skincare brand under Koşar Kozmetik, required ongoing content support across product marketing, social media and paid advertising. One of my longest-standing recurring clients since 2024, our collaboration began in Turkey and has continued internationally since my move to the Netherlands.
This partnership began before my move to the Netherlands and has continued internationally ever since. It reflects a long-term client relationship built on consistency, trust and the delivery of high-quality creative assets across multiple campaigns.
digital&creative
Social media management,
content creation & brand strategy
Email beriaedirne@gmail.com
Instagram @berianazz
TikTok @berianazz
based in the netherlands — working with clients locally and internationally
